Believe it or not, happiness and fulfillment are just one choice away.

The problem is most people think the answer is ‘out there’ … a tool or a certification or a tactic or a 7-day, 3-step answer. I know that’s what I thought for a long time.

I struggled every day to live between the lines, both people pleasing and staying out of the spot light.

Other good things to weave into this copy include: awards won, distinctions given, number of products sold, company philosophy (just keep it short), interesting company history bits, and anything that makes a reader think you’d be awesome to do business with.

Next Steps…

This is should be a prospective customer’s number one call to action, e.g., requesting a quote or perusing your product catalog.